Every exhibitor have certain goals in their mind, whether it is for brand awareness or generating more leads or to expand business connections. The success depends on the alignment of your exhibition stand kiosk with your goals and objectives. Right exhibition stand kiosk is not to stand out of the crowd but it is to make an impact and achieve your strategic business goals. Businesses often feel overwhelmed with the sheer number of moving parts that contributes to building an effective exhibition stand kiosk. There are tons of materials to choose from, the designs, structure and branding make this decision more complex. In this blog we will discuss the key factors which will help businesses to choose the best exhibition stand kiosk for their next exhibition.

The Crucial Factor to Consider for an Effective Exhibition Stand Kiosk

Before we start discussing the crucial factors to consider while building your exhibition stand kiosk, it is also crucial to understand the importance of determining your goals and objectives. Businesses often neglect this fact and end-up having unrealistic goals. For example, if you are a tech firm participating in a tech exhibition and seeking reliable hardware suppliers and partners. In this hypothetical case, if you build your exhibition stand kiosk which is showcasing your products and your marketing material is scattered everywhere, you will most probably going to attract end users. But if you chose a nice, clean and spacious design, with an office like outlook, less vibrant, displaying your partners, vision, etc. You are most likely to attract other businesses. That is why it is extremely important to determine your goals first.

Start by asking yourself, what do you want to achieve? Are you going to display a new product, are you aiming to generate more leads, are you seeking business partners, or do you want to create brand awareness? Once you have clear goal now you are ready to choose the right exhibition kiosk stand which aligns with your goals. Here are some crucial factors to consider for an effective exhibition stand kiosk:

Set a Budget Cap for your Exhibition Stand Kiosk

Budget is one of the most crucial factor, as most of the time businesses tend to fail to set a budget cap, or even if they set a budget cap, they failed to align their expectations according to their budget. Once you have a budget limit in mind you can easily choose the right design, materials, size and everything else to align with your budgetary limitations. Moreover it is also important to account all other expenses, such as rent for the place in venue, shipping, installation, on-site services, and everything else.

Considering all these expenses will help you set a realistic budget cap for your exhibition stand kiosk. This will also prevent many problems down the road. Now there is one more thing to consider is the features, functionalities and material choice. Classify everything in three categories:

1. Essential Design and Functionality Elements
2. Additional Features (Optional)
3. Non-essential Features for Aesthetic Enhancements

Essential design and functionality elements are the one without which you can’t work, then there are additional features, which are things which you should add but you can still proceed without those features. At the end consider those design elements, features or accessories which can add value but are not essential to operate. If you categorize all elements in these categories you would be in a better position to effectively utilize your budget for better outcome.

Choose Right Layouts and Design Structure

The size of your kiosk depends on the space allocated by the management. Since the rent/cost depends on the size of the space, so increasing the space is not a good option at this stage. All you need to understand is to choose right layout and design structure to effectively utilize the allocated space. Your exhibition stand kiosk should be able to encourage visitors to linger longer, this means the structure and layout you choose should be able to provide as much space for movement as possible.

The flow of traffic is most crucial aspect to consider, your layout should be able to accommodate multiple visitors at the same time. Incorporating zones for different activities could be very useful, for example, in one zone you can place interactive kiosk, in another zone you can put staff to directly interact, at a certain side you can place printed material or accommodate product demos, etc. This way you will be able to choose right design. It is also better to make 3D drawings before finalizing to ensure everything.

Choose the Right Material for Your Exhibition Stand Kiosk

The materials are most critical element of your exhibition stand kiosk. Materials will have huge impact on durability, aesthetics, and cost. Businesses often undermine the importance of materials and choose fancy or very expensive materials. However, the actual material choice should only be based on the design requirements and structural needs. It is better to use simple and commonly available materials while insuring the structural integrity and durability of your exhibition stand kiosk.

Here it is also important to consider modular materials and design elements for reconfiguring and effective branding. When choosing the right materials you should understand there are three major classification of materials:

1. Flooring Materials
2. Structure/Frame
3. Finishing

Flooring Materials

There are three most common flooring materials which are common in Dubai, Sharjah, Abu Dhabi and all around the UAE:

1. Carpet Flooring: The carpet flooring is very cost-effective and can be placed directly on concrete floors at the exhibition site. You can find a wide range of carpet flooring at great rates in UAE.
2. Melamine Flooring: When you have intensive electrical connections, or rough floors, you can choose melamine flooring. The melamine slightly protrude from the floor, it comes in a wide range of designs and it also offer good strength.
3. Vinyl Flooring: The most cost-effective flooring material is the vinyl. There are two types of vinyl flooring, the vinyl rolls and vinyl planks. The only drawback is that is requires a flat surface.

Structure/Frame Materials

The structure of frame of an exhibition stand kiosk is not a single material, in fact it is a combination of 3 to 6 different materials. This not only save cost, but also offer more flexibility to meet your design needs. Everything above the floor is technically the structure of your exhibition stand kiosk, so choosing the right materials can greatly reduce the cost. Here are common structure materials:

1. MDF: The most cost-effective and widely used material to build structure of exhibition stand kiosks, not only in the UAE but all around the world. It comes in various types, colored options are also available, it is easy to work with and it can reduce labor cost by a lot.
2. Plywood: The plywood is used for structural strength, it is stronger than the MDF and have wood-like finishing which makes it the material of the choice for the exhibition kiosk stands and other such applications.
3. Aluminum: The aluminum is ideal to build the frame and outer shell of the exhibition stand. It is also used where additional strength is required. The aluminum is cheap, easy to use, and offer great strength for exhibition stand kiosks.
4. Glass: The glass is used for windows, shelves, and to enhance aesthetics. Glass is very cost-effective, a wide variety of glass is available.
5. Acrylic: Where the glass elements are required and special cutting is needed, you can choose acrylic instead. It is easier to work with which makes it much more cost-effective alternate.

Finishing

Finishing is the most crucial element, no matter how expensive or high-quality materials you use, if your finishing is not done right, your entire exhibition stand kiosk will be undermined. There are various finishing types such as Raw, Roll Point, Printed Wraps or Vinyl Wraps, Plastic Lamination, Spray Paint, PVC Board, Wooden, PVC Boards, etc. If you are using a premium material and if you will apply vinyl wrap over it, it won’t be visible at all. That is why choose your finishing type carefully, and if you are having a finishing that will cover all material, then use the less expensive materials. Therefore it is important to align everything and make up a plan before executing it.

Incorporate Attractive Features to Attract the Attendees

One of the primary purpose of your design choice is to attract attendees from distance. Where you will exhibit, there would be more exhibiters, your design should offer something that attracts the attendees. Design elements such as colors, lightings, structural design, geometric and unique shapes, digital elements, and such things have great potential to attract attendees from a long distance. The colors psychology plays crucial role, for example, blue shows professionalism, red represents urgency or special offers, etc. It is very important to align your color choice with your brand personality and messaging. Usually the exhibitions are highly lit even if indoors, so lighting will play a crucial role in attracting attendees. You can chose a metal engraved logo with neon lights, or you can chose a backlit acrylic logo, both have huge difference in terms of price. Where the metallic logo look quite premium from close, the acrylic logos tend to attract more people from distance. You have to decide according to your objectives.

Integrating Digital Technologies for Higher Engagements

Technology always plays a crucial role in leaving a lasting impression on your visitors. Businesses tend to use various technology elements, the most common is the digital signage and interactive kiosks, which can deliver great user experience. Moreover businesses also leverage the remarkable potential of VR and AR. The VR or virtual reality and AR or augmented reality are advanced technologies which are most effective for product demos, visual presentations and engaging experience. Where the technology can be a great appeal for your audience, it is also important to ensure you don’t overdo it. If you 4 video walls at every side, multiple interactive kiosks, and other things, your most of the visitor are most likely to never interact with your staff. Moreover you should also have backup plans in form of printed materials and trained staff, in case if any problem occurs with you digital enhancements. Thus balancing between digital technology and traditional practices is also important.

Leveraging the True Potential of Graphics and Visual Messaging

Businesses often invest greatly in attracting audience, but it is the retention which is crucial for the success. You should not only focus on elements that attract attendees but you should be able to retain attentions of the visitors to extend their stay at your exhibition stand kiosk. This is where you can leverage your graphics and visual messaging to convey your brand story. Utilizing graphics and visuals is very cost-effective and it is still one of the most effective technique to enhance your brand. Businesses often start writing long stories on their graphics, however, in such exhibitions no one likes to read paragraphs. Using a very short, descriptive and cryptic messaging tend to be more effective than writing the full story. Utilizing QR Codes, digital media, and offering access to online personalized pages can be very effective along with the printed graphics. High-definition images, consistent fonts and branding looks more professional and elegant and tend to attract more people.

Pre-Designed vs. Customized Exhibition Stand Kiosk

When businesses decide to participate in exhibitions, especially the ones who are new to it, they always get confused with deciding between pre-designed and customized exhibition stand kiosks. As the name suggests, the pre-designed means the kiosks that are ready-made. These are general purpose, usually suitable for information booths or simple kiosks. Some exhibition stand kiosk manufacturer also offer modular designs and allow clients to choose form a range of ready-made modules to build a kiosk. Although this method is fairly quicker and simple, but it has a lot of limitations. Most of the time the modules are already been used, and there are always very limited choices which usually unable to fulfill your business needs.

The most ideal solution is to go for customized exhibition stand kiosks. The customization not only help you build unique designs but it will also help you to align your exhibition stand kiosk with your business, branding, and budgeting needs. The customized exhibition stand kiosks are tailored to align with your exhibition goals and objectives, which also help you gain a competitive advantage. If you want to ensure higher ROI which is very much depending on delivering a memorable visitor experience, then the customized exhibition stand kiosk is the ideal option. The ready-made or even pre-built modular designs can never deliver such value which customized designs can offer. This is why the customized exhibition stand kiosks are much superior then the pre-designed kiosks.

Conclusion

Businesses operating in Dubai, Sharjah, Abu Dhabi and broader UAE knows the importance of participating in exhibitions, tradeshows, and such events. These events can provide a very powerful platform to present your brand to a highly targeted audience. Businesses participate in exhibitions to achieve a variety of strategic goals such as lead generation, product launches, brand awareness, or even expanding business network. The UAE in general is a very competitive market landscape, thankfully it also happen to be a global hotspot for the tourism and travel for both business and leisure. Thus the importance of choosing a right exhibition stand kiosk is paramount.

In this blog we have discussed various crucial factors that will help you chose the right exhibition stand kiosk for your next game-changing exhibition. The journey to a successful exhibition participation begins with setting up clear goals and objectives. Of course budgeting is one of the most crucial factor, but the smart choice of materials, and efficient use of space can help you save a lot of cost. The digital elements, aesthetics, graphics, interior design, exterior, and visual messaging elements can help you attract more attendees.

If you want to ensure a higher ROI of your exhibition stand kiosk, you should carefully consider all above mentioned crucial factors. If you want to learn more about the subject, or if you want our help to enhance and empower your exhibition participation with our customized design options, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

The post How to Choose the Right Exhibition Stand Kiosk for Your Business? appeared first on Glow Interiors Design Dubai Blog.

Since we have worked on diverse projects, we are quite capable of designing complex and intriguing interior while keeping utmost focus on innovation and aesthetic appeal of the design. Our perseverance, consistency and our dedication to offer high quality interior design services in Dubai have helped us carve a niche for ourselves in this competitive sphere.

Here we are going to give you a brief idea of our work process as this will leave no room for confusion and miscommunication.

Discussion and Idea Generation

Our professional interior designers will visit the site in person and then discuss things like – what your plans or dreams are, what your likes and dislikes are etc. We always encourage our customers to share images from web or magazine as it helps us understand the requirements better.

Once we are done with the initial analysis, we come up with the idea, set up the priorities and give our client a rough idea about the project cost.

Making a Floor Plan

This is the 2^nd most important step of home or office interior designing, our interior designers come up with a floor plan that provides you with accurate measurement of net square footage, cabinet footprints, doorways, walls and more. In short,

Our meticulously designed floor plan will help you envision the interior and it will help you to come up with some suggestions that will be more than happy to incorporate in our interior design plan. We use the following techniques radiosity, raytracing, rasterization, scanline and more to ensure that you have a better understanding of the floor plan.

3D Modeling and Digital Layout

The 3^rd phase of our interior designing service starts with converting the entire concept into 3d models. Our 3d modeling service helps us cut down on confusion by allowing our clients to form a solid idea what we are planning to do. We make changes into the design based on the client’s feedback and let them take a virtual tour of the interior once again to ensure 100% satisfaction of our clients.

Material Selection

Glow Interior always use high quality materials to ensure that the interior or the furniture don’t wear out with time. We have good relation with suppliers who are known to provide the highest quality interior designing materials like laminated glass, furniture, customized 3D wall panels, etc. in Dubai for various construction projects. Our strength lies in good feedbacks from our clients and for that reason; we never indulge in such nefarious practices.

Execution Phase

Unlike other Interior design services providers, we do not unnecessarily delay project. We hate the idea of procrastination. Since our interior designers are equipped with latest technology and have worked on numerous projects beforehand, we can always assure you that we will not make any kind of compromise on the quality front. Our employees give finishing touches to the design to increase its aesthetic appeal. We cut down on the bells and whistles from the final outcome to make it appear simple yet elegant.

Quality Control and Handover

Before we handover the project for your consideration, we are never in a hurry to deliver the project. Rather we work hard to ensure that the interior suits your requirements and exceed your expectations. Glow has a quality control mechanism to ensure the clients satisfaction.

The post Our Process – How Glow Work appeared first on Glow Interiors Design Dubai Blog.

Classic or contemporary living room ideas, modern or rustic kitchen design, cozy or chic bedroom decor, sophisticated spa-style or simply functional bathroom designs – what you wish for is exactly what you get from us. Take a look at our portfolio to get a glimpse of our accomplishments in the realm of residential properties.

We are one of the best fit-out companies in Dubai providing our clients with tailor-made solutions and services to suit their every need. Whether it’s a home or an office, just let us fit it up for you. And you won’t need to bother about it anymore.

With our excellent design and decoration solutions and services, you can take up the task of designing and decorating your residential or commercial space and complete it without a hitch. Be it picking out the right office furniture, deciding the color scheme or selecting the bath fittings, with us, it’s just a matter of minutes.

And you needn’t bother about how a space will appear after it is completed. With our 3D interior design option, you can get a clear idea about the look and feel of the space even before we start to work on it.

Interior Design & Execution Process

The right mix of aesthetics and practicality is essential to make any space look and feel perfect. To do it, you need a little help from the professionals specializing in interior design Dubai. The designing and decoration requires professionals and expertise. With our team of interior decor and design experts, transforming your dream of the perfect space into a reality is a simple task!

Fitout for Your New or Existing Place

Whether you are moving to a new office or refurbishing your existing establishment, with our team of designers and decorators, it’s a hassle free task. Our services include fit-out, floor remodel, structural work, external work, customized 3D wall panels and so on. Consult us for a fitout Dubai project, chalk out a project plan, and leave the rest of the task for us.

Concept Development

We pay full attentions to give a concrete shape to your dream at the concept development stage. Verbal communication often leads to chaos. That’s why we plan out the course of action, focusing on your requirements and including our inputs. Interior concept development requires careful consideration of elements such as millwork concepts, ceiling and cabinetry elevations, and furniture layouts.

Architectural Lighting Design

Whether its ambient lighting for general illumination, spot lighting for specific focus, or task lighting for particular work areas, it’s necessary to understand the look, feel and use of a space before designing architectural lighting. Making proper use of natural light and incorporating the right artificial light can add to the aesthetics and functionality of a space.

Interior Furniture Design

Today’s versatile spaces require multidimensional interiors. And the interior furniture is no exception. To design the right home and office furniture, which suits your space, tastes and requirements, you need help from the experts. Our team of designers and decorators can advise and assist you in the selection process of residential and corporate furniture. And also help you decide the furniture layout.

Exhibition & Stall Design

Your stall design must awe and inspire! It’s no trouble; just give us a call and we will help you create an exhibition and stall design layout that stands out from the rest. And that too for the right reasons! With our expertise, a winning exhibition design isn’t a farfetched dream anymore.

The post Glow – Interior Design that Soothes Your Senses appeared first on Glow Interiors Design Dubai Blog.